Description Hello is a floor lamp that adds light and character to its surroundings through its simple, clear and playful character. Hello has a futuristic expression with the round forms of its shade and body giving the lamp character. It is almost calling out in a hushed way. Hello’s inner shade in acrylic reflects the light and creates a soft and pleasant surrounding light. The body, made of beech, contrasts against the steel shade and adds warmth and a playful expression to the floor lamp. The idea for Hello came when Jonas Wagell needed a large lamp for an architect project – a lamp which was to have a form that resembled a mobile. He ended up with a simple construction of several small aluminium shades attached to a piece of wood. This planted the seed for creating a floor lamp. Jonas Wagell explains: “Many existing lamps either have a very technological appearance or look quite basic and cheap. Floor lamps – and lamps in general – which have a simple design but also a strong character and a high quality and finish are difficult to come by. Hello is an attempt to fill that gap.”